My ventures
Innovative ventures crafted to solve real-world problems, drive growth, and create lasting impact across industries.
XtraClubs
XtraClubs was born from a personal need for accessible, affordable wellness facilities. Frustrated by limited options for saunas, ice baths, and steam rooms that fit my schedule, I saw a clear gap in the market. Within months, my team and I turned this idea into a reality, creating Australia’s first self-service wellness center with 24/7 access and flexible memberships. From launching a compelling pre-sale campaign to raising over $1M in venture capital, XtraClubs quickly grew into a thriving business. In just five months, we generated $1M in sales, proving that innovation, strategy, and a relentless drive can transform an industry.
Hustle Agency
In 2016, I founded Hustle Agency to bridge the gap between technology and marketing. My vision was to create an agency that didn’t just deliver services but acted as a true partner in building businesses. With a team of local experts, we’ve designed and developed custom software, apps, and data-driven marketing campaigns that drive tangible results. From scaling startups to transforming established companies, Hustle Agency has become a go-to partner for innovation and growth. Our unique approach, blending technical expertise with strategic insight, has enabled us to consistently deliver impactful solutions for clients across diverse industries.
Super Mercato
As co-founder and Managing Director of Super Mercato, I’m bringing a Mediterranean-inspired grocer to Double Bay. The concept brings together fresh produce, a curated pantry and an Eat-Now deli, creating a place to shop for everyday essentials and discover something delicious.
onehundreds
onehundreds brings full-body health checks and personalised longevity plans together in a boutique clinic setting. The approach combines health insights with practical action plans, expert coaching and regular check-ins, helping people understand their health and build habits around their goals.